Digital marketing in Nigeria is something that every business must understand and use for their digital marketing success. However, the environment on the Internet keeps on changing, creating new challenges all the time. There has been the challenge of new terminologies and innovations springing up every day that are usually cumbersome for many lay persons to understand. In the midst of all the challenges, you can always hire Digiphils Marketing and Advertising Company to help you with your digital marketing campaigns. However, having your own understanding gives you an upper hand to win the battle.
Google advertisements are about the most effective form of advertisements in the world today. With Google having over 4 billion active monthly users of the 4.5 billion persons in the internet today, no doubt, it is the best place to advertise your product. Very few agencies and individuals understand the platform, which is why very few persons use it in Nigeria. The earlier you leverage on Google to sell your products the better. This is because ads cost are very cheap at the moment and the reach is mind blowing.
In this guide, we have explained the advantages and disadvantages Google advertisements to businesses in Nigeria.
WHAT IS GOOGLE ADS?
Google Ads is a form of digital advertisement that displays your products or services to people that use Google products or services. Google products and services include: Gmail, YouTube, android, play store, Google display networks, Google chrome, Google maps, good store etc. With Google Ads you can advertise your products, promote your business, help sell products or services, raise awareness, and increase traffic to your store, website or phone calls and lots more.
WHAT ARE THE TYPES OF GOOGLE ADS
Search Ads: These are Text ads on Google search results. Such ads display when people search for terms related to the keywords indicated in your advertisement. The person actively researching Google for your kind of products or services can easily find you and purchase from you with the aid of such ads.
- Display Ads: These are Image ads usually displayed on websites or on Gmail. Websites that display such ads could be blogs among other that are on the Google display network. With display ads you easily reach anyone with a Gmail account. Options are available to target specific demographic characteristics unique to your business. And the good news, you only when your ads gets clicked.
- Video Ads: This are the Video ads on YouTube. With detailed targeting, you can target only YouTube channels with contents related to your niche of products of services.
- Shopping Ads: These are Product listings ads on Google
- App Ads: These are app promotion advertisements on many channels
- Smart Ads: These are Simplified automated ads on Google and across the web
- Local Ads: These are ads that Drive customers to a physical location. They are usually on Google maps and Google search results.
- Discovery Ads: These are ads that run across Google’s feeds when they’re open
WHAT IS DIFFERENCE BETWEEN GOOGLE ADVERTISEMENT AND SEARCH ENGINE OPTIMIZATION (SEO)?
SEO is the process of acquiring, monitoring and analyzing organic (unpaid) traffic patterns. This is often very competitive and dependent of several Google algorithm that are consistently changing. The other challenge is the high number of websites in the world today with the older ones ranking higher as a result of their high authority. SEO is also quite expensive to acquire and maintain and it takes longer time to rank for certain key words.
Google advertisement also referred to as Search Engine Marketing (SEM) refers strictly to paid advertising. SEM is about getting traffic via paid ads. It works with a principle of bidding whereby persons that pay higher ranks at the top of Google search results.
WHY USING GOOGLE ADS IS IMPORTANT FOR BUSINESSES?
Great products without marketing equals failed business. With Google ads you have the potentiality to reach a wide range of audience beyond your imagination. There are a thousand and one reasons why Google Ads is important to your business. We will only attempt to list a few of them here.
1. Detailed Targeting
Targeting allows you to show your advertising to people who have specified interests to products or services like yours. Detailed targeting grants you the opportunity to reach your ideal clients as defined in your various clients persona. Detailed targeting could be done across gender, devices, age, race, ethnicity, locality, in-market audience, affinity audience, interest etc.
2. Manage your spending
You have influence over your financial decisions thanks to Google Ads. There isn’t a minimum. You can also specify how much you want to pay each month, per day, and per ad. Only when someone clicks on your ad will you be charged.
3. Track your progress
If someone clicked on your ad, Google will let you know. You can follow a user’s actions if they click on one of your ads and take an action that benefits your company, such as making a purchase, downloading an app, or placing an order over the phone.
4. Take charge of your campaigns
You can manage and monitor your accounts easily with the tools that Google Ads provides. From a single area, you can quickly access and manage all of your Google Ads accounts.
5. Google’s extensive reach
Today, Google is the most widely used search engine in the world. People ask Google for virtually anything. People frequently turn to Google as their first port of call when seeking an answer to a query. These queries alone account for about 2 trillion handled by the search engine annually. Over 5 billion searches take place each day. And this means utilizing Google Ads puts your business on the search results when people search for terms related to your business.
6. Reaching People Looking for You
The main distinction between the target audience for Google Ads and the audience for other forms of advertising is the purpose. People on Facebook for example only go there to socialize. Most persons on Facebook and other social media do not want to be advertised to. But people on Google are out to seek to solutions you provide. And your advertisements only reach them as the very solution they are seeking.
7. Get quicker results than with SEO
The majority of frequently viewed websites still rely heavily on search engine optimization. This is not only because their articles are well-written and contain carefully chosen keywords, but they are also located on websites that have built up a significant number of backlinks over time.
Before one of your pages appears in the highly sought-after first place for a general keyword search term, it may take years. Some companies will never rank first on Google Search results. But with Google advertisements, they can outperform all other websites and rank first.
8. Build brand awareness and credibility
Very few companies use Google ads and those that use them gain more visibility and credibility. They are seen as authorities and legit. Building trust with your visitors requires you to reinforce your brand identity, personality, reputation, and so on. The more often you regularly say these things, the more your brand grows and the more credibility you gain with potential customers. And trust is what will finally result in sales and devoted clients. Google ads is one platforms that will sure give you the brand awareness voice. Conclusively, Google ads is still underutilized in Nigeria, be among the early birds that uses Google ads in Nigeria today and generate rev
