The core essence of digital marketing is to generate more leads, more clients and consequently more revenue. So if your company has a great number of following either on any social media platform (be it Facebook, YouTube, Instagram or any other platform) but is not successfully converting them to leads, it’s a great failure on your side. The ultimate measure of success online is the ability to convert your followership, into leads and paying clients. Anything short of that is an absolute waste of time.
WHAT IS A LEAD?
A lead in marketing can simply be defined as refer to any individual or organization that has interacted and indicated interest in your business, for which you have his/her contacts and he/she has the potential to become a future customer.
Without a contact, a lead is no lead. If you have thousands of followers on social media without their contacts, you are running a risky game. You stand the chance of losing everything in the event where your account is banned or hacked. Worse still, we are currently in the days of social media censorship. And whether you believe it or not, social media platforms controls who sees your post. This is primarily done in order to ensure you pay for boosting or advertisements. In other words, if you are not ready to pay for advertisements, just be ready to have limited reach even to your followers.
LEAD GENERATION TIPS FOR YOUR BUSINESS
We’ve put together a list of digital marketing lead generation tips that will ensure your success in censorship filled social media world. Use them to your benefit; ignore them to your own peril.
1. USE YOUR CONTENTS TO GENERATE LEADS
When customers visit your social media handle, what happens? Do you let them wonder around with a call to action? Getting customers to your social media handle is no small miracle these days. It’s a busy online world saturated with so much contents. So make life easy for your visitors to find value in your handle before they leave.
Your end goal must be to convert visitors into leads. However, for someone to give you their emails, phone numbers and even address, you must provide them a compelling offer.
With the high rate of spam in people inboxes today, no one wants to freely give away their emails. Reasons being that many people are tired of being bombarded with useless emails. That’s why you must follow the golden rule of reciprocity: provide value before you ask for value.
You must be willing to provide value to your prospects at each stage. The value must not be just once. It must be consistent. Remember, givers never lack. Give and it shall be given unto you, good measure shaken together shall customers pour into your accounts.
The goal is to provide a mutually beneficial relationship. That’s where lead magnets come in.
LEAD MAGNETS
In other to convert visitors into leads, what you offer them in return for their contacts is the lead magnet. It is the bait you offer in exchange for your prospects contacts. The goal is to their permission to follow them up on the offer you are giving. Some examples of lead magnets include: trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads
The goal of these lead magnets is avail you audience to tell your leads more about your products or services, your credibility, professionalism and lots more.
2. USE LANDING PAGES TO CONVERT VISITORS TO LEADS
WHAT IS A LANDING PAGE?
In digital marketing, a landing page is an independent website page, made explicitly for a promoting or publicizing effort. It’s where a guest “lands” after they click on a link in an email, or promotions from Google, Bing, YouTube, Facebook, Instagram, Twitter etc.
A landing page helps prospects to decide if they want what you’re selling or not in a few seconds. Landing pages could be made with the aim of either educating potential customers or to capture leads. There are two major types of landing page: Lead generation landing pages or click-through pages.
The lead generation lading pages are solely characterized with mouth watering offers for visitors that submit their contacts. While a click through landing pages are pages focused on specific products or services.
Landing pages should be linked to your posts or added to your social media handles as call to action buttons. They could also be added in shopping sections of your social media handles.
ELEMENTS OF GREAT LANDING PAGES
The elements of a great landing page include:
- Short and straight to the point copy
- Full delivery of campaign promises. For example if your ads promises a free e-book, the landing page must deliver fully on that promise.
- A call to action
- Lead generation form
- Social proof
- Balanced designed and graphical elements.
.
3. USE IN APP LEAD FORMS
Most social media platforms have in-app lead forms. Create lead forms from within your social media platforms with a special offer. Pin the lead form to the top of page and engage your followers with it. When visitor come across the offers that interest them, they will surely submit their information.
HOW TO CREATE A LEAD FORM ON FACEBOOK
- Go to your Facebook page
- Click on the Publishing Tools
- Click on forms library
- Click + Create in the top right
- Select new form
- Click next
- Name your form
- Under Form type chose your preferred type (either high intent or more volume).
- Fill out the appropriate details at the following sections: Intro Questions, Privacy and Completion
4. ASK YOUR CUSTOMERS FOR REFERRALS
Part of any good digital marketing strategy is leveraging your pre-existing customers. People tend to trust friends and family over marketing pitches.
Why? Because marketing pitch comes with an ulterior motive. Even if you truly want to solve pain points for the audience, the goal is the same: revenue.
Friends and family don’t come with that motive. Instead, they’ve tried a product or service and they like it so much that they want everyone to enjoy it. That’s the best type of lead generation that you can get.
Word of mouth is one of the most powerful marketing strategies. Of course, there are indirect ways to get it. Start by creating a top-notch product, followed by an empathetic, knowledgeable customer service team.
Once you’ve taken care of the quality and people factors, it’s time to leverage a referral program.
5. ASK FOR REVIEWS
The truth is that, even if the visitors to your website or social media handle are complete strangers, what other people have to say about your business is more credible than what you have to say about it. Reviews are a stamp of approval on your business by satisfied customers. This can easily be gotten from satisfied customers when you simply ask politely.
Conclusively, the ultimate measure of success online is the ability to convert your followership, into leads and paying clients. So use the above tips creatively to convert your followership into high paying leads.
